Outdoor Bank's Make It Rain campaign was engineered to drive account openings, but only worked at scale because Narmi eliminated the manual bottlenecks that would have made volume impossible.
By pairing a high-engagement acquisition campaign with Narmi's seamless account opening, Outdoor Bank created a flywheel: viral reach converted directly into funded accounts.
Outdoor Bank paired Narmi's account opening platform with an innovative acquisition campaign to drive 6+ million views, 300 new accounts, $300K in campaign deposits, and $396.7K in rolling year-to-date funding.
Outdoor Bank serves communities throughout all of Kansas. Three years ago, Bobby Sloan came on as Chief Marketing Officer to lead the rebranding of a series of acquired banks into a single, unified brand. What followed was a creative marketing strategy that built a genuinely engaged audience from the ground up.
But while the brand was finding its footing, the account opening experience was lagging behind. Partnering with Narmi in early 2024 gave the bank the infrastructure to match the audience it had spent those three years building.
Outdoor Bank had already built something rare: an audience that showed up. In 2022, Sloan launched The Hunt, an annual online treasure hunt where the bank hides real money and releases weekly riddle clues for followers to solve. What started as an experiment grew into a regional phenomenon. By 2024, The Hunt was generating more than 6 million content views in the span of 45 days, with hundreds of thousands of direct engagements. Sloan had also built the bank's social following through a photo contest that ran in the early days of the rebrand.
The challenge was converting that attention into new customers. The bank was generating reach it couldn't fully capitalize on, because the account opening experience created a drop-off that no amount of creative content could overcome.
In the past, that audience interest had nowhere to go. With a new shopping-cart-style account opening experience, Outdoor Bank could finally meet customers where they were – selecting accounts, verifying identity, and funding in minutes, entirely online.
With that in place, the Outdoor Bank team launched their “Make It Rain” campaign in Q4 2025: a $200 new customer promotion run over 90 days, timed to coincide with The Hunt at the height of its audience engagement.
The results exceeded every expectation. Outdoor Bank opened 300 new accounts and accumulated over $300,000 in deposits during the campaign window, triple the initial goal of what they were expecting. Monthly account opening volume increased by ~4x compared to the pre-Narmi baseline, a figure that persists even outside promotional periods. Rolling year-to-date funding reached $396.7K, averaging $26.5K per month, a sustained trend that confirms the campaign's impact wasn't a one-time spike.
The Make it Rain Campaign results were better than anyone expected, which created its own challenge. 300 new accounts in 90 days is a lot to process, and under the old system, each one would have required someone on the team to manually follow up, verify identity, and enter data by hand. Without the right infrastructure, the win would have created just as many problems as it solved.
Sloan put it plainly: "Imagine sending out hundreds or thousands of PDF emails and managing that all internally, verifying identities and all that. If we had been doing it the old way, we couldn't have done it."
Because the operational side was now handled automatically – background checks, ID verification, multi-product selection, and follow-up emails – the Outdoor Bank team stayed focused on running the campaign rather than processing applications. And when the numbers started coming in, they weren't navigating it alone.
"It was like working with part of your own internal team. It wasn't just 'hey, by the way, we did this.' They worked with us before, during, and after."
- Bobby Sloan, Chief Marketing Officer, Outdoor Bank
The “Make It Rain” Campaign was a proof of concept, and it worked. The mechanics are proven, the infrastructure held up, and the monthly funding trend has stayed up ever since. Outdoor Bank is already building on it, adopting new capabilities as they roll out and exploring what the next phase of growth looks like. For Sloan, the campaign confirmed something bigger: that having the right technology partner changes what a community bank can do.
GAFCU wanted to offer CDs in the CAO platform but didn’t want to have to manually send CD receipts every time an account was opened. This labor-intensive method inhibited staff from capitalizing on a channel crucial for deposit growth. Narmi's platform customizations provided a solution: automated delivery of personalized CD receipts to each account holder via email.
Asset Size: $300M
Location: Paramus, NJ
Products: Consumer Digital Banking, Digital Account Opening
GAFCU encountered difficulties promoting additional product offerings, particularly with their CD accounts. They came to Narmi for a solution that could help them effectively cross-sell their CD products.
Narmi's platform customization streamlines operations for GAFCU’s staff, and will enable GAFCU to significantly reduce manual efforts spent on tracking and sending CD receipts.
Grasshopper’s support team historically used Zendesk to manage their client support operations. However, ensuring client conversations on the Narmi support portal remained consistent with the conversations on Zendesk took valuable time away from their support team. Using Narmi’s platform customizations, Narmi built a full integration between Zendesk and the Narmi support portal, saving Grasshopper’s support team over 30 hours each week on manual tasks.
Asset Size: $820MM
Location: New York, NY
Products: Business Digital Banking
Grasshopper recognized the need to optimize their workflow by automating the connection between Zendesk and the Narmi messaging platform. This desire stemmed from a commitment to enhance operational efficiency and streamline processes.
Through this integration, Grasshopper can take full advantage of their existing tech stack. Reclaiming the 30 hours it took to copy messages from Zendesk to the Narmi platform allows Grasshopper’s support team to redirect their focus towards high-impact initiatives and delivering exceptional client experiences.
UFCU’s team was experiencing a high volume of applications that needed to be manually flagged, and they wanted to incorporate a tool into their risk management stack that could help relieve that burden. In partnership with Narmi, UFCU adopted NeuroID to automatically flag and decision for risky applications and send staff notifications when there are incidences of fraudulent activity. Now, UFCU’s staff can sit back and relax knowing that NeuroID is automatically decisioning on those risky applications, even when there’s a fraud attack.
“There were 33 applications that were declined outright on Sunday when otherwise it would have gone to Review or Accepted. This addresses Synthetic fraud which is difficult to track.”
- Russell Shugart
Asset Size: $4.5B
Location: Austin, TX
Products: Consumer Account Opening
UFCU was experiencing fraudulent applications moving to “review” or “approved” status. These applications required constant manual review, causing their staff to be bogged down and overwhelmed when there was a fraud attack.
With NeuroID catching risky applications and automatically decisioning them, UFCU’s staff saves hours every week. In the short time since implementation, Russell calculated that NeuroID saves more than 40 hours a month in manual review time and helps UFCU avoid charge-offs averaging $400 per fraudulent account. With Narmi’s close integration with NeuroID, UFCU can more reliably trust application decisions, giving them a safety net when experiencing intense fraud attacks.
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