Ask an applicant more than 10 questions, and over half will walk away before finishing, according to FICO's survey of 14,000 consumers. Every field is a chance to lose someone, and that's exactly what Narmi's new Digital ID Prefill was built to fix. The feature lets eligible applicants skip the manual data entry grind and pre-fill their application in a few taps, straight from their phone.
For financial institutions competing with fintechs and megabanks for the next generation of account holders, this is the moment an applicant decides whether your institution feels current or feels like a step backward.
Every field an applicant has to type is a small bet that they'll stick around long enough to finish. On mobile, where most Consumer Account Opening applications happen, that bet gets riskier with every tedious field.
Digital ID Prefill is built to remove that friction at the exact moment it matters most: the very first screen where an applicant is asked to enter their personal information.
The experience is simple by design. When a new applicant lands on the "Your Info" screen during account opening on an Android mobile device, they'll see an "Autofill from ID" option.
The result is a meaningfully faster path to a completed application, without asking applicants to hand over their information twice.
The modern banking consumer expects an application experience that is as simple as a tap. By integrating the latest in secure mobile technology, we are empowering community banks and credit unions to compete head-to-head with mega-banks and FinTechs, while attracting a younger, tech-savvy audience who value speed and simplicity.
Digital ID Prefill was designed with a few clear outcomes in mind:
For community banks and credit unions, this is a chance to offer an experience that feels as modern and frictionless as the fintechs and megabanks applicants are used to, without losing the trust and relationship-driven service that sets community FIs apart.
Digital ID support is still early. Not every state currently supports digital IDs in Google Wallet, but that list is growing quickly, and Narmi is building to stay ahead of it as adoption expands. Digital ID Prefill is the first step in a broader effort to give applicants more ways to verify and pre-fill their information, however they choose to carry their ID.
To learn more about eligibility and how to get your institution set up, reach out to your Narmi contact.
