“The only constant is change”
Narmi was founded with a simple mission: build a world-class digital banking experience that’s accessible to everyone. And thanks to a culture of stable innovation and a team that is arguably the best across all of SaaS, Narmi has been able to continue meeting the needs of community financial institutions. Our mission has led to the development of products banks and credit unions rely on to grow – a beautifully designed digital banking platform, consumer and business digital account opening, a robust admin platform, and Narmi Analytics just to name a few.
Narmi’s products have evolved and matured over the years, and we realized that our brand promise needed to evolve alongside it. As our offering has grown, so has the time it takes to explain all of what Narmi can provide. This led us down a path of self-discovery to distill the qualities that differentiate Narmi into one encapsulating statement.
Our new brand message had to be streamlined, intuitive, and easy to understand at first glance – just like our products! We wanted to capture our dedication to constant, stable innovation and how we’re evolving along with the banks, credit unions, and communities we serve, and sourced feedback from them to get varying perspectives on our brand. We’re thrilled to announce Narmi’s news brand evolution, and show a bit of process that went into crystallizing Narmi’s identity into a powerful and simple promise:
We needed a message that both explained and reflected who Narmi is and what we’ve built. We knew it had to be simple, clear, and easy to remember. Simplicity, though, can be surprisingly difficult – especially when it comes to distilling down so much information into one effortless statement.
To better express who we knew we were, we undertook a process of self-discovery. This included interviews with customers, stakeholders, and Narmi employees, asking some tough questions that led to illuminating answers. The process distilled out some key characteristics and values our customers saw in us.
Our open platform means financial institutions can integrate with the best platforms out there with minimal friction for them and their customers and members.
Easy integration with third-party platforms and products means that banks and credit unions can create custom systems that meet their needs, a personalization option that will continue to play a major role in the future of banking.
Everything we make is designed with user experience in mind, whether it’s for the back-office of a bank or credit union or for the end-user.