Narmi’s brand promise is to be where banking is going. To fulfill that promise, we believe in offering an experience that is: always effortless, always current, and always dependable. In 2022, we challenged ourselves to curate a new experience for our customers that enhances all three of these promises.
With our Narmi product team constantly innovating and our customer network growing rapidly, we decided to launch a dedicated monthly webinar series exclusively for customers of Narmi.
We hear time and time again that community financial institutions often feel they are lacking a true partner on their journey to growth. Finding a provider that is truly dedicated to supporting the needs of their customers is few and far between in the digital banking industry. This left us wondering: What would it look like to redefine the culture of support for financial institutions?
In an effort to build a culture of true partnership with our community of financial institutions, we’ve designed a customer webinar series that helps them get the most out of our digital toolbox. The impact of the webinar series for customers is three-fold:
Over the past few months, we’ve hosted four customer webinars. Here’s a recap of what was covered and a glimpse into the experience and support you can expect as a Narmi customer.
Narmi Digital Consultant Arjun Lahiri kicked off the first webinar of the Narmi Customer Webinar Series with a deep dive on the Narmi Application Framework (NAF). The NAF allows financial institutions to build on top of Narmi, adding custom or third-party experiences all within Narmi’s consumer and business digital banking platform. It's an approachable way to seamlessly extend the platform to curate an "all-in-one" banking experience. In the webinar, we covered the intricacies of how the NAF works and walked through examples of how our customers have successfully leveraged the NAF to integrate custom functionality - like a virtual card management system.
In the second Narmi Webinar, the Narmi team unpacked segmentation. Narmi segmentation allows financial institutions to classify users into limitless segments and personas. Once classified, financial institutions can adjust a multitude of settings – functionalities, limits, marketing offers and more – for each “segment” of users. This feature is designed to allow financial institutions to anticipate user expectations and deliver a more personalized banking experience.
Our team talked through three key ways to approach segments: 1) segmenting by relationship, 2) segmenting by risk, and 3) segmenting by time.
We also dug into the ways segmentation can be used to build personas and create personalized marketing campaigns within the digital banking platform, with everything from targeted fintech offers to promotional cards.
The Narmi team walked through ways to maximize growth and convert more prospects to customers and members by leveraging Narmi’s Digital Account Opening toolkit. We brought on our marketing and design experts to walk through marketing strategies to optimize landing pages and drive more users to open an account.
We also chatted through Narmi tools to launch more effective product campaigns and ideas for better tracking to increase conversion rates. For example, URL parameters can be utilized by financial institutions to build campaigns and tag relevant applicants with campaign tags. This tactic makes it easier to run seasonal product promotions, like a Spring campaign for growing digital deposits promoted on Facebook. By creating a URL parameter with "FB Spring Campaign 2023", a financial institution would be able to track how many applicants come through that social promotion.
Our most recent Narmi webinar was a deep dive on ways to better reduce fraud through Narmi's digital banking platform. As fraudsters continue to evolve their illicit tactics, we focused on the tools that both account holders and staff alike can leverage to proactively mitigate fraud. Specifically, we double-clicked on the following features:
Risk Rules: Financial institutions can set up a variety of “risk rules” that flag specific activities for review, such as transactions over a certain amount, specific email domains, the number of times a user has reset their password, and more.
Offline verification: This allows staff to verify a user’s identity via SMS, ensuring the user is who they say they are.
Multi-factor Authentication: Require users to verify their accounts via multiple “factors” (i.e. a code sent to their device) to access their accounts.
Step-up Authentication: Allow employees to turn on a feature that determines whether a user must complete a two-factor authentication step prior to submitting a wire.
Role-based Access Controls: Give business users the ability to assign access to specific accounts and features based on employee roles.
Dual Approvals for Wire Transfers: Turn on a control that requires two people to authorize a wire transfer transaction.