$1.4bn Radius Bank – a proud Narmi customer – was named as the best online bank in the country by Bankrate.com. This is a phenomenal achievement and testament to the hard work and vision of Radius Bank’s leadership and employees. Beating out industry titans like Ally Bank, HSBC and Discover is impressive on its own, but even more so when one considers the R&D budgets and scale of these financial institutions.
As Radius Bank’s digital banking partner, the Narmi team has unique insight into how Radius achieved this accolade and what financial institutions can do to replicate its success. We’ve provided some perspective to these questions in this insight piece.
In our eyes, there is no reason a regional or community financial institution cannot beat mega-banks or fintech companies. What is required is discipline, openness to real change, and a passion for doing the right thing for the end-user.
Below are the top reasons why a $1.4bn bank, with no developers on staff and the budget of a community bank, was awarded Bankrate.com’s best online bank.
Radius Bank’s COO and Head of Institutional Banking Phil Peters said it best, “It’s not so much about the functionality we offer, it’s about how we offer it.”
User experience is critical to driving success with any digital bank offering. Features and functionality in banking (and most industries) have, to a certain extent, become commodities. That makes them easily reproducible by competitors. What differentiates is ultimately the user experience a company can offer. By focusing on that, Radius differentiated itself.
Here are three examples of the ways Radius delivers a superior user experience relative to other banking applications:
Users recognize award financial institutions who offer differentiation with higher app store ratings, more deposits and referrals.
Below are three of the new features Radius offered its clients that helped it stand out.
There is a lot of talk around banking APIs these days, yet few financial institutions use them correctly or to their full potential. The key is to use banking APIs to actually solve business problems or improve business processes.
Radius Bank leveraged banking APIs in multiple parts of their digital banking platform, a few of which are outlined below.
Two ways Radius Bank implemented APIs:
Messages sent by Radius customers are populated directly in the Oracle CRM. Radius customer support uses this CRM for all customer service-related channels (chat, messages, calls, etc.). The end result is a far more efficient back-office process and a more seamless customer experience across various support channels.
Every ACH transaction submitted on mobile or online banking channels travels via API to a fraud partner. Radius is able to manually review any ACH transactions flagged as high-risk. The end result is a reduction in fraud and greater confidence to increase ACH limits for customers.
An omni-channel experience is essential today because users expect the same functionality across all channels.However, data around mobile usage continues to surpass those of other channels and Radius’ focus on its mobile application was highlighted by Bankrate as a key reason for the award.
Focusing on mobile involves a few things: